Cold outreach is work on a cold field. On your site and in info@, somebody is already waiting.

A campaign approaches people who do not know you. Your website and enquiry mailbox are the opposite: they came themselves and they are waiting for an answer - often until morning, or until Monday.

Leeeds sends the same agent to both. Same material, same stated numbers, same rule that an unsupported claim never leaves the building. Only the channel changes, and how fast that person needs an answer.

Email has time. A draft waits for approval and goes out with a human delay. On a website somebody is watching a cursor, and every extra second is a reason to leave.

It is also public. An invented price in an email is seen by one person; on a website anyone sees it and it survives in a screenshot. So an answer carrying an unsupported claim is never shown to the visitor - they get the admission and a request for contact instead.

And an enquiry mailbox also receives invoices, CVs and complaints. An automatic reply to that post is worse than none, so there the agent only ever drafts.

The website. One `<script>` tag you copy in Account → Connections. The widget lives in its own isolated space, so its CSS and your site's cannot reshape each other, and the session key lives in the browser tab rather than a tracking cookie.

The enquiry mailbox. You tick a mailbox Leeeds already reads. Only post belonging to no campaign is processed; a contact's reply to a campaign continues down its usual path and out-of-office auto-replies are skipped.

Credits. A contact from your own website costs nothing - you brought them yourself and they usually leave no contact at all. A processed mailbox enquiry costs one credit, because it produces a new contact that was not in the database. With an empty wallet nothing is drafted and the message is left untouched.

The overview. Conversations from both channels sit on one screen, with citations against the answers and a label for website or mailbox.

Most companies have a form on their site that somebody reads tomorrow. The difference between that and an agent is not the speed of the reply - it is that the agent answers only what is backed, and sends the rest to you.

Start with the website. It switches on with one line and costs nothing. Add the enquiry mailbox when you want to.